By Arnd Slegers, Peter Atzler

Dieses Buch liefert wertvolle Handlungsempfehlungen aus erster Hand für den Aufbau von Geschäftsbeziehungen in China mit einem besonderen Augenmerk auf eine Tätigkeit in einem chinesischen Staatsunternehmen. Chinesische Staatsunternehmen (State Owned companies, SOE) sind mit einem Millionen-Heer an Mitarbeitern von großer Bedeutung für die chinesische Volkswirtschaft. Bisher haben viele westliche Unternehmen die SOE wegen ihrer Komplexität als Kunden, associate oder Arbeitgeber gemieden. Um weiterhin erfolgreiche Chinastrategien zu realisieren, lohnt es sich für westliche Leser sehr, sich mit diesem Wirtschaftssegment, seinen Strukturen und Funktionsweisen näher zu beschäftigen. Ein Schwerpunkt liegt auf der Automobilindustrie. Die Erkenntnisse aus dieser spannenden Innenansicht sind auf alle Wirtschaftszweige übertragbar.

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